CASE — Wayfinding & Environmental Design
Friendly workspaces
When Metronome relocated to new offices, it presented an opportunity to redesign the workspace to better reflect the company’s character.
Wayfinding and behaviour guidance was embedded in the new office design, and the design system was developed to meet three key objectives:
1. Enable intuitive navigation
2. Support a collaborative and focused work culture
3. Express and reinforce company identity & values
When Metronome relocated to new offices, it presented an opportunity to redesign the workspace to better reflect the company’s character.
As a creative business, Metronome relies on attracting and retaining talent, and workplace quality is a key factor. In a project-based creative environment with multiple ongoing productions, teams come and go with each project, and people move in and out, leaving only a small core group to represent the company over time.
This raises a critical question: how can shared values be established and sustained through the physical environment?
Metronome has a clear focus on creating a work culture that supports deep focus, creativity, and collaboration. These values informed the design approach, ensuring the new offices would reinforce the way people work and connect.
The new offices span two floors, integrating editing suites paired with screening rooms, closed and open offices, meeting rooms and shared spaces into a coherent layout.
The playfully color-coded editing suites are distributed throughout the office building, creating an intuitive navigation system. Guests are guided by a receptionist who uses the color zones to provide clear directions.
Branding is kept minimal — subtle, value-based graphics in shared areas reinforce the company culture without overwhelming the workspace.
Meeting rooms, offices, and mandatory safety markings are all subtly applied in black on glass, creating a consistent and understated design element that integrates seamlessly with the architecture.
Special locations are highlighted individually, providing memorable spatial cues and supporting placemaking; for example, the top-floor meeting room draws attention to the panorama by naming the visible buildings across Copenhagen.
The design system was crafted to create a workplace that is intuitive, collaborative, and expressive of the company’s identity.
It enables effortless navigation throughout the office, fosters a friendly and collaborative environment across teams and production areas, and reflects core values — including creativity, focus, and collaboration — through thoughtful spatial design.
Wayfinding & Environmental Design
Client: Metronome Productions
Role: Wayfinding and Visual Communication Designer
Period: 2016–2025
Contributions
Wayfinding strategy informed by analysis of user behavior and spatial flows.
Cohesive concept and system logic for intuitive navigation throughout the office.
Pictograms and signage designed for functional clarity and visual consistency.
Seamless integration of signage within the architectural context, balancing aesthetics and compliance.
Spatial cues and environmental graphics reinforcing workplace culture and brand identity.